Rau Imaging, inc

Website Development
Graphic Design
and Photography

Website Design and Development Process

Information Gathering

planning meetingOnce an individual or company indicates an interest in a new website or a website makeover we schedule a time when we can meet to discuss their needs and objectives. During that session we learn about the company, its services, products and ascertain their goals for the website project. Also, what features they want in the website, etc. We gather promotional materials such as, brochures, catalogs, descriptions, branding information, existing logo artwork, etc. from the prospective client.

Proposal and Contract

Based on the information gathered above, we begin developing a “Proposal” that outlines the scope of the website, its design concepts, goals, functions and objectives. Consultation with the team graphic designer and others determine their participation level in the proposed project. A formal Proposal is then drafted and submitted to the client for review. A meeting is held to go over the Proposal to ensure that we have met the client’s objectives. When all parties agree, a Contract is drafted from the Proposal and submitted to the Client. Once the Contract is approved by the client, work begins on the project.

Domain name acquisition

If the client does not have an existing website or wishes to change their domain name, we work through the process of registering a domain name for their new website.

Graphic Design

graphic designThe graphic design phase produces “wire frames” which are like blueprints of the landing page and interior pages as necessary. The wire frames are shared with the client and form a basis of the design from then on. From the wire frames, the graphic designer creates a series of Preliminary designs that illustrate elements, features, color schemes, etc. The Preliminary designs are submitted to the client for review, revised as necessary and approved.


Once the graphic page layouts are approved we move to the next step. Here the graphic designer and web programmers create a combination of graphical images linked together in coded structures called “templates” that transform the site from concepts on documents to live working pages on the Internet. A “development” site is setup on a web server so the pages can be viewed on a web browser. Landing page and internal pages are revised if necessary and approved by client.


Once approved by the client, a “site map” is constructed which outlines and defines the relationships between all of the pages of the website. Site map is submitted for approval by client. Once approved individual page templates are developed, interconnected and approved.


Selected client staff are trained in the use of the Content Management System (CMS). After training, individual page content added to each page by the client’s staff.


Search Engine Optimization (SEO) and Google Analytics(GA) tracking information added to each page by Rau Imaging staff.

Finalization and Launch

laptop computerFinal review and testing of the entire website on the development server. Revisions and changes made as necessary.
Final sign off by the client staff. All files transferred to the production web server and the site goes live.